Itea Bush: Tips On Growing Itea Sweetspire

Image by Elsa Spezio

By Becca Badgett
(Co-author of How to Grow an EMERGENCY Garden)

The Itea sweetspire shrub is an attractive landscape addition in many areas of the United States. As a native to this area, attractive foliage and fragrant, drooping bottle brush blooms appear in spring, creating a dazzling display with little care from the gardener.

About Itea Shrubs

The Itea bush grows three to 6 feet in height, with a width of 4 to 6 feet when growing in the wild. Cultivated Itea sweetspire often does not reach this size. Cultivars such as the dwarf form ‘Shirley’s Compact’ reaches only 18 inches and ‘Merlot’ tops out at just 3 1/2 feet.

Itea plants have medium green leaves to 4 inches long, turning shades of yellow, orange, red and mahogany in the fall. The Itea spreads by underground runners, which may be blocked to control the spread of the pleasing native Itea bush. Dig through runners of the Itea sweetspire and remove those growing in areas where the bush is not wanted.


The Itea shrub is also known as Virginia sweetspire and Virginia willow. It attracts butterflies and its berries provide food for passing birds.

How to Care for Itea Shrubs

Botanically named Itea virginica, Itea sweetspire has a rounded form when planted in sunny areas. Locate the Itea shrub in moist to wet soils in a part shade to full sun area for fragrant racemes of the 4-inch blooms in May.

The moderately growing Itea plant takes an erect form with arching branches. Although it is one of few shrubs that live in wet soil, the Itea bush is also drought tolerant. Attractive, reddish, autumn foliage makes the Itea sweetspire an excellent part of the fall display.

Of the Saxifragaceae family, the Itea bush, like most natives, can exist in many conditions with little maintenance. In its native conditions, the Itea plant is often found on shady river banks. Learning how to care for Itea includes keeping the soil moist and yearly fertilization for the most prolific show of blooms.

Now that you’ve learned how to care for the fragrant Itea bush, include it in a wet and shady area of the landscape where nothing would grow before.

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