Martha Stewart’s Annual Homegrown Pumpkin Display Is Iconic – and It’s So Easy to Copy It This Fall

There are two types of people in this world: those who put one pumpkin outside in October and feel good about it, and those who aspire to be like Martha Stewart. Every autumn, her entire staircase is lined with pumpkins and gourds that look like they were grown by expert garden design fairies. And, as usual, her comment section collectively decides to give up and beg for a tutorial on how to create a fall porch display.

Well, I consulted with a couple of experts to give you that tutorial, so just call me a younger, dark-haired Martha Stewart. If you squint, you won’t even see the difference.

The Design Principles Behind It

Before you even think about raiding a pumpkin patch, you’ll need to understand what makes this display look planned rather than like Halloween decorations set out at HomeGoods in July.

Preeti Shah, founder of Spotlight Style and luxury event producer of over 20 years, is clear on this: "A pumpkin display looks designed when it has a plan. Choose a tight palette, such as creamy whites, soft sage and one deep orange, and repeat it from the bottom step to the door. Vary the sizes, but group them in odd numbers, with the biggest pieces anchoring the corners and the smallest at the front edge. Leave breathing room between groups so the stairs still read as stairs. Then step back and squint. If one spot grabs your eye, move it."

According to Heidi Grasman, gardening expert and co-owner of Garden Crossings, the difference between an autumnal display that looks well-planned and one that looks thrown together on a whim comes down to one thing. She says, "Just throwing pumpkins on a porch is very Halloween-looking – adding in flowers and foliage makes it look decorated." Pumpkins are the supporting cast, not the main event.

Which Varieties to Choose

If you’re new to decorating and gardening in autumn, you might be surprised to know there are actually different varieties of pumpkins you can choose from. If you're interested in growing your own, you can even buy a Spooky Pumpkin Seed Mix from Seed Needs on Amazon.

The cream and white pumpkins that really anchor Martha’s display are usually Casper, Lumina, or Baby Boo. These all have smooth skin, clean color, and look exceptionally striking against a dark door or stone step.

If you prefer the classic deep orange, Howden or Cinderella (Rouge Vif d'Etampes) will give you that saturation that looks beautiful in fall photos and holds on to its color for several weeks. If you like things to be a little more unique, Galeux d'Eysines has tiny little wart-like skin, while Jarrahdale is a flat, bluish-gray variety. And if you love a good gourd mix as I do, these quirky, unique shapes will fill in the gaps in your display and can add extra interest to the front of each step edge.

Adding Flowers and Foliage

If you're trying to get a similar display to Martha Stewart’s, think outside the box (or pumpkin) with some fall foliage. Grasman recommends using chrysanthemums as the focal point, with foliage doing the structural work. She says, “I like to use coral bells for foliage color, ornamental grass as a thriller or spiller, and then mix the mums in for flower color."

On choosing the right mum: "It's not so much about what variety to choose but where it is at in its bud or bloom stage. If they are looking for instant color, choose one that is more in bloom. If they are looking for the color to last a while, choose one that is just in bud."

Her advice on pumpkins within a planting scheme is useful too. She adds, "Let the pumpkins and vegetables be an accent, not the main show of color. Tucking some ornamental peppers, kale, cabbage into your fall combination planters can add a pretty touch. Let the mums be the focal point."

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Grow Your Own for Next Year

If you’re a purist and want to grow your own pumpkins and gourds for next year, sow them outdoors in late May or early June, or indoors 4 to 6 weeks before your last frost. They need a lot of space (at least 6 feet in each direction for most varieties), but even a small patch can give you enough for a full stair display.

Sow two seeds per station, and once both have germinated, remove the weaker seedling by snipping it at soil level so only the strongest plant remains; then keep it well-watered once the fruits start to develop.

They are ready to harvest when the skin is hard and the stem is dry. Then leave them to dry in a warm spot for 10-14 days. This helps harden the skin, make the orange even orangier, and extend how long they’ll last in your display.

Remember this TL;DR version from Martha Stewart when creating your own autumnal porch display: Same palette, odd numbers, a little foliage, and enough breathing room between the pumpkins.